How We Select Our Domains

We follow a strict selection process which means less than 1% of the domains we analyse are added to our portfolio ready for sale.

We are looking for defining characteristics such as:

  • Keywords
  • Quality domains that provide referral traffic
  • High trust flow TF10+
  • High domain authority
  • Aged domains (at least a couple of years old)
  • Links from reputable sources (including .gov and .edu websites)

Introducing Matt Cutts

Matt Cutts, was the head of search quality at Google but decided to stay on with the US Digital Service and has been appointed the director of engineering for that governmental department. Matt Cutts was one of the first 100 employees at Google and was one of the most well-known Googlers within the search marketing industry. He has spoken at many conferences and provided invaluable contributions to the search engine industry and to Google.

Matt Cutts worked on search at Google, specializing in search optimization. He’s a friendly and public face for helping webmasters understand how Google’s search actually works, making hundreds of videos that answer questions about SEO. (SearchEngineLand made this handy chart of all of them.) He’s an advocate for cutting down on poor practice such as link spam. He wrote the first version of SafeSearch, which is Google’s family filter, and he worked on search quality and webspam at Google for the last several years.

301 Redirects and Premium Domains

A 301 redirect is great for ensuring type through traffic to your website. Type through traffic accounts for roughly 10% of search traffic for any given term. For example lets take the domain with 10,000 searches for the term Accountant London that means type through traffic alone is approx 700 – 1000 visitors per month just from people typing in the domain. That is how a 301 redirect works.

Using a 301 redirect is the most common way of passing link juice from one domain to another. In fact Matt Cutts provides a detailed description of the positive effect of 301 Redirects and the authority passed by performing a 301 redirect in the right way. He reiterates that just like normal links to your website, 301 redirects ensure that 90% of link juice is passed onto your website.

SEO Best Practice

It is common practice to redirect one URL to another. When doing this, it is critical to observe best practices in order to maintain SEO value.

The first common example of this takes place with a simple scenario: a URL that needs to redirect to another address permanently.


There are multiple options for doing this, but in general, the 301 redirect is preferable for both users and search engines. Serving a 301 indicates to both browsers and search engine bots

that the page has moved permanently. Search engines interpret this to mean that not only has the page changed location, but that the content—or an updated version of it—can be found at the new URL. The engines will carry any link weighting from the original page to the new URL.

Be aware that when moving a page from one URL to another, the search engines will take some time to discover the 301, recognize it, and credit the new page with the rankings and trust of its predecessor. This process can be lengthier if search engine spiders rarely visit the given web page, or if the new URL doesn’t properly resolve.

Other options for redirection, like 30redirect2s and meta refreshes, are poor substitutes, as they generally will not pass the rankings and search engine value like a 301 redirect will. The only time these redirects are good alternatives is if a webmaster purposefully doesn’t want to pass link equity from the old page to the new. Although Google has announced new rules in terms of redirection recently it has been noted that the safest and less risky means of performing a redirect is through 301 redirection.

Due to abuse by spammers and suspicion by the search engines, 301s between domains sometimes require more time to be properly spidered and counted.


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